Your very own “Admen”

Crackers is and agency specifically set up for small businesses. We bring all the creative and marketing experience from large agencies to small business. Think of us as your personal “Madmen”.


About Us

Crackers in a nutshell

OK – so you’re a small business and you’re working like crazy in the business and then along comes the “Advertising stuff” with your website, your social media platforms and all the modern “blah blah blah” that needs to be done, just to survive.

Not only do you have to become this “Mini Madman” who creates content, taking photos and writing interesting “stuff”, you also have to coordinate the communications between your social media platforms and your website in a way that is just too hard to think about sometimes.

Simply put the advertising can be another job on top of your job. And all too often it happens in fits and starts without any real understanding of what’s going on and what its true value is.

This is where we can help because we know this job. We bring years of experience in advertising to your business with communication plans and creative content that can be sized small, medium or large.

We’re honest, down to earth and whilst we can do websites, we won’t try to sell you one just for the sake of it. We’ll make it easier for your business to have a properly maintained, creative, well-coordinated communications plan that suits your budget and your business.

Crackers a new type of advertising agency set up to help small businesses navigate the confusing ever-changing world of advertising.

Paul Tilley

Founder & Creative Director

Paul is an advertising creative director with over 25 years experience. He’s lead large agencies in traditional and digital advertising. He will put all of his experience behind your small business, so it can grow into a large one.

He has a small core team of contractors and a wider network of industry professionals who can be called upon, when the need arises. In short Paul knows the advertising stuff small businesses need to flourish in these modern times. He’ll help you set things up, come up with a plan and execute it all within a budget you can afford.

If you’d like to see Paul’s past work please visit his website:


The Work

Speed Gas Hotrod & Custom Auto Expo 2017

A sell-out for Speed Gas

The guys at Speed Gas decided to go to the Hotrod & Custom Auto Expo but with only 225 followers on Facebook they were surprised when we suggested a Facebook campaign leading up to the show.

With less than $50 media money we reached an audience of over 6500+ people. The best thing is all of those people were already interested in cars and welding supplies so we only spoke to people who wanted to hear.

The stand sold out in less than half a day. They had to resupply for day two and received orders well beyond the event.

This is a simple example of targeted advertising through the right social media that worked extremely well.

Will they be back next year?  Absolutely!!!

Car Lovers Detail Plus

Let it shine

Sometimes cheap & simple is best. The guys at Car Lovers have a number of things planned in the future but in the meantime needed something to simulate prospective customers.

What better than showing what they do best? A simple series of branded images revealing the amazing finishes they can get on any car from top of the range Porsches and Mustangs to Older Jag’s and flatbed Utes! Even without putting any media money behind them they got more customers coming through the doors.

Speed Gas

A new Logo

Although we’ve done massive jobs in past lives, sometimes it’s the small obvious things that really need to be done, with as little fuss as possible.

As part of our initial assessment with Speed Gas it was felt that the original logo, whilst strong was a little too busy. So we cut back on the colour scheme and the number of elements and evolved it into it’s new form.

This was done in such a way that it could easily sit beside the old logo as we slowly rolled in the new one.

It was an evolution not a revolution.


What services can we offer your small business?


Now we could talk about setting up social media platforms, engagement campaigns, funnelling your consumers to your website, which we can build for you, and already you’re eyes are glassing over or you’re thinking “if only I had the time to learn all that stuff?”

And we know, some of the toughest questions for a small business are how much advertising should I be doing, where should I be doing it and how much is it going to cost me?

These are all valid questions, but our approach to providing a good, online, advertising service is based around one simple question:

“Does the money you put out, bring more money in, for you?”

That’s what it’s all about yeah?

So we won’t give you lots of “blah blah blah” we’ll just say let’s have an honest chat about the services you require and we can offer. And then if the vibe is right, work with your budget large or small give you a service that will help your business grow.


It’s time to get in touch

We’re always happy to talk things through with small businesses.

Call Paul now on 04 2337 2669 for an obligation-free chat or email us and we’ll get back to you as soon as we possibly can.

Get in touch